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Oliver Buchannon
Kaya Yurieff
A Guggenheim Heir’s Creator Economy Bet

Jan 15, 2026

•

11 min read

A Guggenheim Heir’s Creator Economy Bet

Plus, the growing creator pay gap, CNN's podcast deals and a 'Creator Bill of Rights.'

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Dubai’s Influencer Tax

Jan 13, 2026

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11 min read

Dubai’s Influencer Tax

Plus, the creator economy gears up for a big sports year and Disney+ announces a TikTok-style video feed.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Why Hannah Stocking Could be a ‘Game Changer’ for Microdramas

Jan 8, 2026

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8 min read

Why Hannah Stocking Could be a ‘Game Changer’ for Microdramas

Plus, Pinterest’s TV move, a new creator fund and Spotify’s new podcasting studios.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Answering Your Burning Creator Economy Questions

Jan 6, 2026

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12 min read

Answering Your Burning Creator Economy Questions

Plus, CES kicks off in Las Vegas and one final 2026 prediction from us.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Two Words that Will Define the Creator Economy in 2026

Jan 1, 2026

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6 min read

Two Words that Will Define the Creator Economy in 2026

Plus, we're headed to Dubai next week for the 1 Billion Followers Summit.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Our 2026 Predictions For the Creator Economy

Dec 30, 2025

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11 min read

Our 2026 Predictions For the Creator Economy

Plus, what we got right and wrong in 2025.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
2025 Creator Economy Year in Review

Dec 23, 2025

•

10 min read

2025 Creator Economy Year in Review

Plus, five charts that sum up the business of the creator economy this year.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Authenticity is Over

Dec 18, 2025

•

8 min read

Authenticity is Over

Plus, The Oscars head to YouTube, creator management firm Fixated raises $50 million and Netflix announces another video podcasting deal.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
What’s Working, What’s Broken and What’s Next for The Creator Economy

Dec 17, 2025

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9 min read

What’s Working, What’s Broken and What’s Next for The Creator Economy

Industry insiders share their hot takes on the creator economy, AI and what to leave behind in 2025.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Instagram Enters the Race for the Living Room

Dec 16, 2025

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7 min read

Instagram Enters the Race for the Living Room

Plus, “slop” vs “rage bait”, Netflix's iHeartMedia deal and White House alums launch left-wing creator studio.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
YouTuber Jon Youshaei Talks 'Boring Stuff,' New MrBeast Docuseries

Dec 11, 2025

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10 min read

YouTuber Jon Youshaei Talks 'Boring Stuff,' New MrBeast Docuseries

How one YouTuber is trying to solve creator taxes while filming a docuseries about MrBeast.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Why A Netflix–Warner Bros. Deal Puts The Heat on YouTube

Dec 9, 2025

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10 min read

Why A Netflix–Warner Bros. Deal Puts The Heat on YouTube

Plus, Sora loses steam, Steven Bartlett invests in "Hot Smart Rich," and Pinterest partners with Walmart.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
TikTok Shop Isn't Just for Cheap Stuff Anymore

Dec 4, 2025

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11 min read

TikTok Shop Isn't Just for Cheap Stuff Anymore

Plus, MrBeast in the hot seat, Scalable's first Spotify Wrapped and Bethenny Frankel unveils a new dating platform.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
What Omnicom’s Takeover of IPG Means for Influencer Marketing

Dec 2, 2025

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11 min read

What Omnicom’s Takeover of IPG Means for Influencer Marketing

Plus, LinkedIn's algo allegations, Instagram's RTO and why rage bait is the word of the year.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
What to Expect From Black Friday

Nov 25, 2025

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8 min read

What to Expect From Black Friday

Social media advent calendars and creator gift guides galore.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
The Double-Edged Sword of Creator Ads on Social Platforms

Nov 20, 2025

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11 min read

The Double-Edged Sword of Creator Ads on Social Platforms

Plus, Meta vs. Sora 2 and TikTok tackles AI slop

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
What’s Really At Stake With Australia’s Social Media Ban

Nov 18, 2025

•

11 min read

What’s Really At Stake With Australia’s Social Media Ban

Plus, Meta's big victory in court and Joe Rogan dethrones "The Daily"

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Newsletters Aren’t Just Newsletters Anymore

Nov 13, 2025

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8 min read

Newsletters Aren’t Just Newsletters Anymore

Plus, the follower count AI gap, Visa’s new AI agents for creators and talent shuffles at CAA.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
How TikTok Stacks Up in Podcasting—And Who’s Next

Nov 11, 2025

•

11 min read

How TikTok Stacks Up in Podcasting—And Who’s Next

Plus, creator economy M&A is up and MrBeast takes on the Middle East.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
What We Learned from Big Tech Earnings

Nov 6, 2025

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8 min read

What We Learned from Big Tech Earnings

The digital ad market is strong, with more ad dollars flowing to creator-driven social apps.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Why News Outlets Can’t Ignore The Creator Economy

Nov 4, 2025

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11 min read

Why News Outlets Can’t Ignore The Creator Economy

Plus, Meta rakes it in with Reels and a podcaster nabs a $425 million valuation.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Introducing Scalable

Oct 30, 2025

•

6 min read

Introducing Scalable

Sharp, digestible news and analysis on the business of the creator economy

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1

© 2026 Scalable.

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