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New editions sent to your inbox every Tuesday and Thursday.
New podcast episodes every Thursday.

Why LTK Launched an AI Chatbot

Mar 5, 2026

•

11 min read

Why LTK Launched an AI Chatbot

Plus, a dispatch from MWC Barcelona and Bath & Body Works turns to creators as sales drop.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
In Wake of Iran Strikes, Dubai Influencers Present Filtered Calm

Mar 3, 2026

•

8 min read

In Wake of Iran Strikes, Dubai Influencers Present Filtered Calm

Dubai’s image as a safe haven is being tested. What happens to the Middle East’s hopes of becoming a creator economy hub?

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
The Creator Teaching Businesses About Social Media

Feb 26, 2026

•

11 min read

The Creator Teaching Businesses About Social Media

Plus, LTK launches an AI chatbot, TikTok expands MLB partnership and former ‘Call Her Daddy’ host will release tell-all memoir.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
What’s Next for Stanley 1913 After TikTok Famous Cup

Feb 25, 2026

•

5 min read

What’s Next for Stanley 1913 After TikTok Famous Cup

Stanley’s chief brand officer talks new products, celebrity partnerships and World Cup.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Dhar Mann Opens The Doors to His Studio—And More Brand Deals

Feb 24, 2026

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11 min read

Dhar Mann Opens The Doors to His Studio—And More Brand Deals

The mega YouTuber talks first brand sponsorships, microdramas and more. Plus, the Olympics' (TikTok) medalists and more on the Scalable Summit.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Exclusive: Cannes Lions Goes Even Bigger on Creators, Partners with Adobe

Feb 19, 2026

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10 min read

Exclusive: Cannes Lions Goes Even Bigger on Creators, Partners with Adobe

LIONS' Chief Growth Officer Ed Davidson on why the creator expansion is both symbolic and necessary.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Senator Cory Booker Wants Democrats to Post More

Feb 18, 2026

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4 min read

Senator Cory Booker Wants Democrats to Post More

Booker talks TikTok, teen social media bans and Gavin Newsom's social strategy.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Big Tech is Hot and Cold on Creators

Feb 17, 2026

•

12 min read

Big Tech is Hot and Cold on Creators

Why mentions of creators in earnings calls have fallen from their peak. Plus, AI creator copycatting and influencers swarm the Nancy Guthrie crime scene.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Inside the Senate Democrats' Creator Summit

Feb 12, 2026

•

10 min read

Inside the Senate Democrats' Creator Summit

Plus, the NBA taps creators, why every journalist can’t go independent and Instagram chief Adam Mosseri testifies that social media isn’t ‘clinically addictive.’

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Why YouTube Should Bring Originals Back

Feb 10, 2026

•

10 min read

Why YouTube Should Bring Originals Back

The case to revive YouTube Originals. Plus, creators hit the Winter Olympics and Spotify grows paid subscribers.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Creators Touch Down at the Super Bowl

Feb 5, 2026

•

11 min read

Creators Touch Down at the Super Bowl

A record number of creators will attend the big game. Plus, YouTube's $60 billion year and MrBeast partners with Whatnot.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Why Influencer Marketing M&A Isn’t Slowing Down

Feb 3, 2026

•

10 min read

Why Influencer Marketing M&A Isn’t Slowing Down

Why Digital Voices sold to PMG. Plus, TikTokers at The Grammys and Dhar Mann partners with Old Navy.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Instagram Reels Is Good Now

Jan 29, 2026

•

11 min read

Instagram Reels Is Good Now

Meta reports Q4 earnings, Spotify’s $11 billion payout and Scalable at SXSW.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
How Ocean Spray Turned a Viral TikTok Moment Into A Strategy

Jan 28, 2026

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6 min read

How Ocean Spray Turned a Viral TikTok Moment Into A Strategy

Why UTIs and 'fibermaxxing' are now part of the 100-year old brand’s story.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
The Fallout of TikTok's US Deal

Jan 27, 2026

•

12 min read

The Fallout of TikTok's US Deal

Plus, creators speak out against ICE, YouTube dominates AI citations and Sundance’s AI moment.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Why Not Every Podcast Should Be Video

Jan 22, 2026

•

11 min read

Why Not Every Podcast Should Be Video

Wondery’s founder Hernan Lopez on where podcasting is headed. Plus, Netflix’s Instagram competition.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Scoop: Senate Democrats To Host Creator Summit

Jan 21, 2026

•

4 min read

Scoop: Senate Democrats To Host Creator Summit

Senate Democrats are hosting their first-ever summit for creators, independent journalists and new media at the US Capitol.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
What ChatGPT Ads Could Mean for Creators

Jan 20, 2026

•

11 min read

What ChatGPT Ads Could Mean for Creators

Plus, the first US certification for influencers, a crypto company invests $200 million in MrBeast and the World Economic Forum kicks off in Davos, with a bigger presence from TikTok and more creators.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
A Guggenheim Heir’s Creator Economy Bet

Jan 15, 2026

•

11 min read

A Guggenheim Heir’s Creator Economy Bet

Plus, the growing creator pay gap, CNN's podcast deals and a 'Creator Bill of Rights.'

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Dubai’s Influencer Tax

Jan 13, 2026

•

11 min read

Dubai’s Influencer Tax

Plus, the creator economy gears up for a big sports year and Disney+ announces a TikTok-style video feed.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Why Hannah Stocking Could be a ‘Game Changer’ for Microdramas

Jan 8, 2026

•

8 min read

Why Hannah Stocking Could be a ‘Game Changer’ for Microdramas

Plus, Pinterest’s TV move, a new creator fund and Spotify’s new podcasting studios.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Answering Your Burning Creator Economy Questions

Jan 6, 2026

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12 min read

Answering Your Burning Creator Economy Questions

Plus, CES kicks off in Las Vegas and one final 2026 prediction from us.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Two Words that Will Define the Creator Economy in 2026

Jan 1, 2026

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6 min read

Two Words that Will Define the Creator Economy in 2026

Plus, we're headed to Dubai next week for the 1 Billion Followers Summit.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Our 2026 Predictions For the Creator Economy

Dec 30, 2025

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11 min read

Our 2026 Predictions For the Creator Economy

Plus, what we got right and wrong in 2025.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
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