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New editions sent to your inbox every Tuesday and Thursday.
New podcast episodes every Thursday.

TikTok Shop Isn't Just for Cheap Stuff Anymore

Dec 4, 2025

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11 min read

TikTok Shop Isn't Just for Cheap Stuff Anymore

Plus, MrBeast in the hot seat, Scalable's first Spotify Wrapped and Bethenny Frankel unveils a new dating platform.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
What Omnicom’s Takeover of IPG Means for Influencer Marketing

Dec 2, 2025

•

11 min read

What Omnicom’s Takeover of IPG Means for Influencer Marketing

Plus, LinkedIn's algo allegations, Instagram's RTO and why rage bait is the word of the year.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
What to Expect From Black Friday

Nov 25, 2025

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8 min read

What to Expect From Black Friday

Social media advent calendars and creator gift guides galore.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
The Double-Edged Sword of Creator Ads on Social Platforms

Nov 20, 2025

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11 min read

The Double-Edged Sword of Creator Ads on Social Platforms

Plus, Meta vs. Sora 2 and TikTok tackles AI slop

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
What’s Really At Stake With Australia’s Social Media Ban

Nov 18, 2025

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11 min read

What’s Really At Stake With Australia’s Social Media Ban

Plus, Meta's big victory in court and Joe Rogan dethrones "The Daily"

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Newsletters Aren’t Just Newsletters Anymore

Nov 13, 2025

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8 min read

Newsletters Aren’t Just Newsletters Anymore

Plus, the follower count AI gap, Visa’s new AI agents for creators and talent shuffles at CAA.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
How TikTok Stacks Up in Podcasting—And Who’s Next

Nov 11, 2025

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11 min read

How TikTok Stacks Up in Podcasting—And Who’s Next

Plus, creator economy M&A is up and MrBeast takes on the Middle East.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
What We Learned from Big Tech Earnings

Nov 6, 2025

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8 min read

What We Learned from Big Tech Earnings

The digital ad market is strong, with more ad dollars flowing to creator-driven social apps.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Why News Outlets Can’t Ignore The Creator Economy

Nov 4, 2025

•

11 min read

Why News Outlets Can’t Ignore The Creator Economy

Plus, Meta rakes it in with Reels and a podcaster nabs a $425 million valuation.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1

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