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New editions sent to your inbox every Tuesday and Thursday.
New podcast episodes every Thursday.

Livestreaming is Back. But Can It Last?

Apr 16, 2026

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8 min read

Livestreaming is Back. But Can It Last?

Going live helps creators stand out, but it can come at a cost. Plus, MrBeast searches for a CMO and early podcast winners emerge on Netflix.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
A College Degree for Creators

Apr 14, 2026

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11 min read

A College Degree for Creators

Syracuse University will offer a minor in the creator economy. Plus, Alex Cooper and Alix Earle face off as the two build dueling business empires.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
A YouTube Show that Costs $5,000 per Minute

Apr 9, 2026

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12 min read

A YouTube Show that Costs $5,000 per Minute

Complexly CEO Julie Walsh Smith on going nonprofit and how much it costs to make its popular shows. Plus, Alex Cooper’s confusing reality TV strategy and two independent journalists on YouTube nab Emmy nominations.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Buying vs. Earning Influence

Apr 7, 2026

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10 min read

Buying vs. Earning Influence

OpenAI’s acquisition of TBPN is all about vibes, while TikToker Alix Earle taps both social and traditional media for a sold out launch.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Inside the Chicago Bulls' Creator Strategy

Apr 2, 2026

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14 min read

Inside the Chicago Bulls' Creator Strategy

Why YouTube is its own content pillar. Plus, OpenAI acquires TBPN and The Washington Post launches its first creator show.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Exclusive: Meta Taps Instagram Exec to Lead Edits

Mar 31, 2026

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14 min read

Exclusive: Meta Taps Instagram Exec to Lead Edits

Brett Westervelt is the first head of Edits. Plus, Elizabeth Warren questions MrBeast and creators advise CNN executives.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
A Podcast Reckoning is Here

Mar 26, 2026

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11 min read

A Podcast Reckoning is Here

Plus, affiliate marketing is back and Meta backs off the metaverse.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
The End of Sora Isn’t The End of Creator AI Fears

Mar 25, 2026

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9 min read

The End of Sora Isn’t The End of Creator AI Fears

Plus, a timeline of Meta execs joining OpenAI and the ramifications of a landmark social media addiction trial.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Creators Want Their Red Carpet Moment Too

Mar 24, 2026

•

11 min read

Creators Want Their Red Carpet Moment Too

But not like Jake Shane. Plus, little news at the NewFronts and Alix Earle finally reveals her new brand.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
A New Bonanza of Creator Monetization Tools

Mar 19, 2026

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11 min read

A New Bonanza of Creator Monetization Tools

Facebook, LinkedIn and LTK launch new ways for creators to make money. Plus, Adobe ventures into comedy on YouTube and podcasting takes a dangerous turn.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
California AG Bonta on Landmark Social Media Trial

Mar 18, 2026

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4 min read

California AG Bonta on Landmark Social Media Trial

AG Bonta also discusses teen social media bans, why AI isn’t ‘the bad guy’ and his own creator strategy.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
What the Tiger Sisters Took from the Tech Bros

Mar 17, 2026

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12 min read

What the Tiger Sisters Took from the Tech Bros

Plus, our takeaways from SXSW and why creators are suddenly saying not to call them journalists.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
No, A Creator Company Isn’t Going to be the Next Disney

Mar 12, 2026

•

12 min read

No, A Creator Company Isn’t Going to be the Next Disney

Here’s why the comparison could backfire. Plus, a new type of creator executive emerges and YouTube's podcast ad play.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
IRL Events Are the New Influencer Trips

Mar 10, 2026

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12 min read

IRL Events Are the New Influencer Trips

Plus, what to expect from SXSW and the teen social media bans keep coming.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Why LTK Launched an AI Chatbot

Mar 5, 2026

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11 min read

Why LTK Launched an AI Chatbot

Plus, a dispatch from MWC Barcelona and Bath & Body Works turns to creators as sales drop.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
In Wake of Iran Strikes, Dubai Influencers Present Filtered Calm

Mar 3, 2026

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8 min read

In Wake of Iran Strikes, Dubai Influencers Present Filtered Calm

Dubai’s image as a safe haven is being tested. What happens to the Middle East’s hopes of becoming a creator economy hub?

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
The Creator Teaching Businesses About Social Media

Feb 26, 2026

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11 min read

The Creator Teaching Businesses About Social Media

Plus, LTK launches an AI chatbot, TikTok expands MLB partnership and former ‘Call Her Daddy’ host will release tell-all memoir.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
What’s Next for Stanley 1913 After TikTok Famous Cup

Feb 25, 2026

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5 min read

What’s Next for Stanley 1913 After TikTok Famous Cup

Stanley’s chief brand officer talks new products, celebrity partnerships and World Cup.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Dhar Mann Opens The Doors to His Studio—And More Brand Deals

Feb 24, 2026

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11 min read

Dhar Mann Opens The Doors to His Studio—And More Brand Deals

The mega YouTuber talks first brand sponsorships, microdramas and more. Plus, the Olympics' (TikTok) medalists and more on the Scalable Summit.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Exclusive: Cannes Lions Goes Even Bigger on Creators, Partners with Adobe

Feb 19, 2026

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10 min read

Exclusive: Cannes Lions Goes Even Bigger on Creators, Partners with Adobe

LIONS' Chief Growth Officer Ed Davidson on why the creator expansion is both symbolic and necessary.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Senator Cory Booker Wants Democrats to Post More

Feb 18, 2026

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4 min read

Senator Cory Booker Wants Democrats to Post More

Booker talks TikTok, teen social media bans and Gavin Newsom's social strategy.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Big Tech is Hot and Cold on Creators

Feb 17, 2026

•

12 min read

Big Tech is Hot and Cold on Creators

Why mentions of creators in earnings calls have fallen from their peak. Plus, AI creator copycatting and influencers swarm the Nancy Guthrie crime scene.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Inside the Senate Democrats' Creator Summit

Feb 12, 2026

•

10 min read

Inside the Senate Democrats' Creator Summit

Plus, the NBA taps creators, why every journalist can’t go independent and Instagram chief Adam Mosseri testifies that social media isn’t ‘clinically addictive.’

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Why YouTube Should Bring Originals Back

Feb 10, 2026

•

10 min read

Why YouTube Should Bring Originals Back

The case to revive YouTube Originals. Plus, creators hit the Winter Olympics and Spotify grows paid subscribers.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
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