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Jun 11, 2026

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6 min read

Every VC Wants Its Own Media Machine

Plus, Instagram tries to give users back some control and CAA and TPG partner on a new $250 million joint venture to back creator economy companies.

Kaya Yurieff, +1

Consulting Firms Deepen Push Into the Creator Economy

Jun 9, 2026

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5 min read

Consulting Firms Deepen Push Into the Creator Economy

Plus, Instagram lets you reorder your grid, OpenAI files for an IPO and creators descend on the Monaco Grand Prix.

Kaya Yurieff, +1

Jun 4, 2026

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7 min read

The Creator Economy’s Reach Recession

It's harder than ever for creators to get discovered—or reach their fans.

Kaya Yurieff, +1

ABOUT US

Kaya yurieff

Co-Founder & Co-CEO

Kaya is co-founder and co-CEO of Scalable, a media company focused on the business of the creator economy. Kaya’s rigorous reporting and industry expertise help readers and listeners execute their business strategies and better understand the sector, with insights delivered through Scalable’s newsletter, podcast, research report and annual event. She previously spent more than a decade as a journalist at media outlets including CNN and The Information.

Connect with Kaya on LinkedIn here.

jasmine enberg

Co-Founder & Co-CEO

Jasmine is co-founder and co-CEO of Scalable, a media company focused on the business of the creator economy. Her data-driven analysis and industry expertise help business leaders cut through the noise and navigate this fast-moving space, with insights delivered through Scalable’s podcast, newsletter, research report and annual event. Jasmine previously spent over a decade as an analyst and researcher, covering the business of social media, digital advertising and the creator economy. At EMARKETER, she built and led the creator economy research desk.

Connect with Jasmine on LinkedIn here.