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In the news

company news

Scalable Summit: The $37 billion creator economy’s next chapter starts here, Forbes

CAA signs Scalable, Deadline

Exclusive: Scalable launches to cover creator economy, Axios

It’s time to take the creator economy seriously, Embedded

Media mentions

While AI spending is top of mind, online ads are driving a lot of Big Tech’s growth, CNBC

How tariffs and AI are giving secondhand platforms like ThredUp a boost, CNBC

TikTok dangles cash, credits and fully-funded deals to supercharge U.S. Shop spending, Digiday

Marketers move to bring transparency to creator and influencer fees, Digiday

Creators chase global clout and cash, Axios

Why 2026 could be Snap’s biggest year yet—according to one exec, Digiday

TikTok Shop offers incentives to new sellers, as U.S. uncertainty is finally over, Digiday

Creator income is rising as top influencers rake in big paydays from brands, Business Insider

How these innovative founders and CEOs are preparing for the year of the fire horse, Inc.

What to know about the deal to keep TikTok in the US, AP

What does a new TikTok deal mean for users?, BBC

TikTok establishes joint venture to end ban threat, AFP

Substack challenger Beehiiv expects revenue to nearly double on newsletter boom, Reuters

TikTok rebrands its advertiser pitch around full-funnel ambition, Digiday

Virality is easy to measure. Influence isn’t, Forbes

Day of reckoning arrives for social media after US court loss, AFP

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