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Dive into OUR PAST REPORTING AND ANALYSIS BELOW
Green Flag, Red Flag

Oct 15, 2026

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6 min read

Green Flag, Red Flag

What brands and creators like—and don’t like—when working together. Plus, PepsiCo is exploring an employee-influencer program and Netflix is laying off 1,000 employees.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
You Asked, We Answered

Oct 13, 2026

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7 min read

You Asked, We Answered

We respond to the latest round of reader questions. Plus, Joe Rogan renews Spotify deal, SNL's first creator host and Meta blocks TikTok from advertising.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Is Mainstream Media So Back?

Oct 8, 2026

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6 min read

Is Mainstream Media So Back?

People don't necessarily trust creators more than professional journalists. Plus, Scalable celebrates 50 podcast episodes and "Shark Tank" enters its creator era.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Instagram Isn’t Just for Girls

Oct 6, 2026

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6 min read

Instagram Isn’t Just for Girls

Fact-checking Elon Musk and Pete Davidson. Plus, YouTube cracks down on clipping and Morning Brew acquires a CPG newsletter with 13,000 subscribers.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
What’s Behind the Rise in Creator-Equity Deals

Oct 1, 2026

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7 min read

What’s Behind the Rise in Creator-Equity Deals

CatGPT tells us why she took the deal with Smooth Media. Plus, 26 million TikTokers are making money in the US and eggs are getting a creator makeover.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
The Line Between Agents & Managers Is Getting Blurrier

Sep 29, 2026

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7 min read

The Line Between Agents & Managers Is Getting Blurrier

Plus, Roger Federer defends tennis influencers, a creator sues AI giants and TikTok settles with Alabama for $100 million.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Inside the $25 Million Deal Between a Food Creator and a Hollywood Studio

Sep 24, 2026

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8 min read

Inside the $25 Million Deal Between a Food Creator and a Hollywood Studio

Plus, YouTube takes pages out of Instagram’s playbook, OpenAI poaches from Patreon and Gap brings boy bands back to malls.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
The Numbers Behind Expedia’s IShowSpeed Partnership

Sep 22, 2026

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6 min read

The Numbers Behind Expedia’s IShowSpeed Partnership

Plus, Nick DiGiovanni rethinks his Netflix deal, Alex Cooper hires a comms leader and California cracks down on influencer's paid political posts.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
From Caviar to Cardi B: How Yahoo is Revamping Its Brand

Sep 17, 2026

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8 min read

From Caviar to Cardi B: How Yahoo is Revamping Its Brand

Plus, farewell to VidCon, Zoom fights Zoom fatigue and NPR wants to work with more independent podcasters.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
What Everyone’s Talking About in New York

Sep 15, 2026

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6 min read

What Everyone’s Talking About in New York

Steven Bartlett takes on the ‘fragmentation vultures’ with $400 million venture, while the IAB CreatorFronts tackle measurement as creator content moves onto TVs.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
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