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Dive into OUR PAST REPORTING AND ANALYSIS BELOW
The Microdrama Boom Is Anything But Micro

Jul 28, 2026

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6 min read

The Microdrama Boom Is Anything But Micro

TikTok bets big(ger) on microdramas with LimeShorts. Plus, Facebook users get free verification and ASU students can now major in content creation.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
How to Actually Own Your Audience

Jul 23, 2026

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7 min read

How to Actually Own Your Audience

And whether you should have 100, 10,000 or 100,000 followers. Plus, Gap turns employees into creators and Patreon lays off 20% of staff.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Creator Content Was the Most Boring Part of the World Cup

Jul 21, 2026

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6 min read

Creator Content Was the Most Boring Part of the World Cup

There was plenty to love on social media about the World Cup. It just wasn’t from creators in the stands.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Exclusive: What YouTubers Are Worth to the US Economy

Jul 16, 2026

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7 min read

Exclusive: What YouTubers Are Worth to the US Economy

YouTube says its 'creative ecosystem' added over $60 billion to US GDP last year. Plus, Netflix’s new creator deals look different and Disney is hosting a creator event in LA.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Bye-Bye Brand Safety

Jul 14, 2026

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6 min read

Bye-Bye Brand Safety

Why brand safety is less of a concern now and what's replaced it. Plus, the EU wants to ban social media for kids and "Shark Tank" looks to creators to boost ratings.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Don Lemon is Doing Just Fine Without CNN

Jul 9, 2026

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6 min read

Don Lemon is Doing Just Fine Without CNN

The former cable news anchor on facts, fear and the future of media. Plus, Meta's no good, very bad week and creators get snubbed by the Emmys.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
You Asked, We Answered

Jul 7, 2026

•

7 min read

You Asked, We Answered

We answer your burning questions about the creator economy. Plus, Erling Haaland makes Snapchat go viral and Reddit cracks down on AI slop.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Netflix CMO on Podcasting, YouTube & Creator Deals

Jul 2, 2026

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6 min read

Netflix CMO on Podcasting, YouTube & Creator Deals

Plus, the smart glasses war heats up, Meta appoints its first chief data officer and Lowe's launches a new creator program.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Our Takeaways from Cannes Lions

Jun 30, 2026

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7 min read

Our Takeaways from Cannes Lions

We share our winners and losers from the festival. Plus, VidCon will move to July and Comcast will spin off its entertainment business.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Making Paper Towels Go Viral

Jun 25, 2026

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3 min read

Making Paper Towels Go Viral

There are more than 400 brands at Cannes Lions this year. Many more legacy brands are ramping up their influencer marketing strategies.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
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