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Dive into OUR PAST REPORTING AND ANALYSIS BELOW
Betches Grows Up With Its Audience

Aug 6, 2026

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6 min read

Betches Grows Up With Its Audience

Plus, Disney partners with TikTok and YouTube gets another TV talking point.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Creators Are Getting Caught in the AI Crosshairs

Aug 4, 2026

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6 min read

Creators Are Getting Caught in the AI Crosshairs

Investor and consumer frustration with AI is extending to social platforms—and creators themselves.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Atlantic CEO on Substack, Creators and Why Social Media 'Might Just Be Destroyed'

Jul 30, 2026

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6 min read

Atlantic CEO on Substack, Creators and Why Social Media 'Might Just Be Destroyed'

Nick Thompson talks future of media. Plus, a 'no influencers' sign sparks debate in Nantucket and BuzzFeed cuts 35% of staff.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
The Microdrama Boom Is Anything But Micro

Jul 28, 2026

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6 min read

The Microdrama Boom Is Anything But Micro

TikTok bets big(ger) on microdramas with LimeShorts. Plus, Facebook users get free verification and ASU students can now major in content creation.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
How to Actually Own Your Audience

Jul 23, 2026

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7 min read

How to Actually Own Your Audience

And whether you should have 100, 10,000 or 100,000 followers. Plus, Gap turns employees into creators and Patreon lays off 20% of staff.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Creator Content Was the Most Boring Part of the World Cup

Jul 21, 2026

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6 min read

Creator Content Was the Most Boring Part of the World Cup

There was plenty to love on social media about the World Cup. It just wasn’t from creators in the stands.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Exclusive: What YouTubers Are Worth to the US Economy

Jul 16, 2026

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7 min read

Exclusive: What YouTubers Are Worth to the US Economy

YouTube says its 'creative ecosystem' added over $60 billion to US GDP last year. Plus, Netflix’s new creator deals look different and Disney is hosting a creator event in LA.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Bye-Bye Brand Safety

Jul 14, 2026

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6 min read

Bye-Bye Brand Safety

Why brand safety is less of a concern now and what's replaced it. Plus, the EU wants to ban social media for kids and "Shark Tank" looks to creators to boost ratings.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Don Lemon is Doing Just Fine Without CNN

Jul 9, 2026

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6 min read

Don Lemon is Doing Just Fine Without CNN

The former cable news anchor on facts, fear and the future of media. Plus, Meta's no good, very bad week and creators get snubbed by the Emmys.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
You Asked, We Answered

Jul 7, 2026

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7 min read

You Asked, We Answered

We answer your burning questions about the creator economy. Plus, Erling Haaland makes Snapchat go viral and Reddit cracks down on AI slop.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
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