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Dive into OUR PAST REPORTING AND ANALYSIS BELOW
Instagram Reels Is Good Now

Jan 29, 2026

•

11 min read

Instagram Reels Is Good Now

Meta reports Q4 earnings, Spotify’s $11 billion payout and Scalable at SXSW.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
How Ocean Spray Turned a Viral TikTok Moment Into A Strategy

Jan 28, 2026

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6 min read

How Ocean Spray Turned a Viral TikTok Moment Into A Strategy

Why UTIs and 'fibermaxxing' are now part of the 100-year old brand’s story.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
The Fallout of TikTok's US Deal

Jan 27, 2026

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12 min read

The Fallout of TikTok's US Deal

Plus, creators speak out against ICE, YouTube dominates AI citations and Sundance’s AI moment.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Why Not Every Podcast Should Be Video

Jan 22, 2026

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11 min read

Why Not Every Podcast Should Be Video

Wondery’s founder Hernan Lopez on where podcasting is headed. Plus, Netflix’s Instagram competition.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Scoop: Senate Democrats To Host Creator Summit

Jan 21, 2026

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4 min read

Scoop: Senate Democrats To Host Creator Summit

Senate Democrats are hosting their first-ever summit for creators, independent journalists and new media at the US Capitol.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
What ChatGPT Ads Could Mean for Creators

Jan 20, 2026

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11 min read

What ChatGPT Ads Could Mean for Creators

Plus, the first US certification for influencers, a crypto company invests $200 million in MrBeast and the World Economic Forum kicks off in Davos, with a bigger presence from TikTok and more creators.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
A Guggenheim Heir’s Creator Economy Bet

Jan 15, 2026

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11 min read

A Guggenheim Heir’s Creator Economy Bet

Plus, the growing creator pay gap, CNN's podcast deals and a 'Creator Bill of Rights.'

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Dubai’s Influencer Tax

Jan 13, 2026

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11 min read

Dubai’s Influencer Tax

Plus, the creator economy gears up for a big sports year and Disney+ announces a TikTok-style video feed.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Why Hannah Stocking Could be a ‘Game Changer’ for Microdramas

Jan 8, 2026

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8 min read

Why Hannah Stocking Could be a ‘Game Changer’ for Microdramas

Plus, Pinterest’s TV move, a new creator fund and Spotify’s new podcasting studios.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Answering Your Burning Creator Economy Questions

Jan 6, 2026

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12 min read

Answering Your Burning Creator Economy Questions

Plus, CES kicks off in Las Vegas and one final 2026 prediction from us.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
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