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Dive into OUR PAST REPORTING AND ANALYSIS BELOW
Two Words that Will Define the Creator Economy in 2026

Jan 1, 2026

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6 min read

Two Words that Will Define the Creator Economy in 2026

Plus, we're headed to Dubai next week for the 1 Billion Followers Summit.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Our 2026 Predictions For the Creator Economy

Dec 30, 2025

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11 min read

Our 2026 Predictions For the Creator Economy

Plus, what we got right and wrong in 2025.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
2025 Creator Economy Year in Review

Dec 23, 2025

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10 min read

2025 Creator Economy Year in Review

Plus, five charts that sum up the business of the creator economy this year.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Authenticity is Over

Dec 18, 2025

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8 min read

Authenticity is Over

Plus, The Oscars head to YouTube, creator management firm Fixated raises $50 million and Netflix announces another video podcasting deal.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
What’s Working, What’s Broken and What’s Next for The Creator Economy

Dec 17, 2025

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9 min read

What’s Working, What’s Broken and What’s Next for The Creator Economy

Industry insiders share their hot takes on the creator economy, AI and what to leave behind in 2025.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Instagram Enters the Race for the Living Room

Dec 16, 2025

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7 min read

Instagram Enters the Race for the Living Room

Plus, “slop” vs “rage bait”, Netflix's iHeartMedia deal and White House alums launch left-wing creator studio.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
YouTuber Jon Youshaei Talks 'Boring Stuff,' New MrBeast Docuseries

Dec 11, 2025

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10 min read

YouTuber Jon Youshaei Talks 'Boring Stuff,' New MrBeast Docuseries

How one YouTuber is trying to solve creator taxes while filming a docuseries about MrBeast.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Why A Netflix–Warner Bros. Deal Puts The Heat on YouTube

Dec 9, 2025

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10 min read

Why A Netflix–Warner Bros. Deal Puts The Heat on YouTube

Plus, Sora loses steam, Steven Bartlett invests in "Hot Smart Rich," and Pinterest partners with Walmart.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
TikTok Shop Isn't Just for Cheap Stuff Anymore

Dec 4, 2025

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11 min read

TikTok Shop Isn't Just for Cheap Stuff Anymore

Plus, MrBeast in the hot seat, Scalable's first Spotify Wrapped and Bethenny Frankel unveils a new dating platform.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
What Omnicom’s Takeover of IPG Means for Influencer Marketing

Dec 2, 2025

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11 min read

What Omnicom’s Takeover of IPG Means for Influencer Marketing

Plus, LinkedIn's algo allegations, Instagram's RTO and why rage bait is the word of the year.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
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