Logo
About Us
Podcast
Newsletter
Scalable Summit
Research
In The News
Contact Us
Sign In
Subscribe
Logo
Kaya Yurieff
Kaya Yurieff
The 'Everything Election'

Oct 29, 2026

•

7 min read

The 'Everything Election'

Why vibes are different than votes. Plus, creator equity deals create a disclosure dilemma and advertisers are starting to treat YouTube like TV.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
What We Got Right & Wrong In Year 1

Oct 27, 2026

•

7 min read

What We Got Right & Wrong In Year 1

Plus, why Instagram might be YouTube's biggest threat, a beauty influencer makes a comeback and MrBeast signs another big brand deal.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Meta Talks Up Muse

Oct 22, 2026

•

6 min read

Meta Talks Up Muse

We unpack Meta’s Q3 results. Plus, 'Giggly Squad' takes MSG and a clipping-focused startup nabs a $5 billion valuation.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
AI Is Rewriting the Influencer Marketing Playbook

Oct 20, 2026

•

6 min read

AI Is Rewriting the Influencer Marketing Playbook

Exclusive research shows brands are turning to creators to shape what AI says about them. Plus, Dude Perfect partners with Disney and Netflix's film chief exits.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Green Flag, Red Flag

Oct 15, 2026

•

6 min read

Green Flag, Red Flag

What brands and creators like—and don’t like—when working together. Plus, PepsiCo is exploring an employee-influencer program and Netflix is laying off 1,000 employees.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
You Asked, We Answered

Oct 13, 2026

•

7 min read

You Asked, We Answered

We respond to the latest round of reader questions. Plus, Joe Rogan renews Spotify deal, SNL's first creator host and Meta blocks TikTok from advertising.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Is Mainstream Media So Back?

Oct 8, 2026

•

6 min read

Is Mainstream Media So Back?

People don't necessarily trust creators more than professional journalists. Plus, Scalable celebrates 50 podcast episodes and "Shark Tank" enters its creator era.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Instagram Isn’t Just for Girls

Oct 6, 2026

•

6 min read

Instagram Isn’t Just for Girls

Fact-checking Elon Musk and Pete Davidson. Plus, YouTube cracks down on clipping and Morning Brew acquires a CPG newsletter with 13,000 subscribers.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
What’s Behind the Rise in Creator-Equity Deals

Oct 1, 2026

•

7 min read

What’s Behind the Rise in Creator-Equity Deals

CatGPT tells us why she took the deal with Smooth Media. Plus, 26 million TikTokers are making money in the US and eggs are getting a creator makeover.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
The Line Between Agents & Managers Is Getting Blurrier

Sep 29, 2026

•

7 min read

The Line Between Agents & Managers Is Getting Blurrier

Plus, Roger Federer defends tennis influencers, a creator sues AI giants and TikTok settles with Alabama for $100 million.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Inside the $25 Million Deal Between a Food Creator and a Hollywood Studio

Sep 24, 2026

•

8 min read

Inside the $25 Million Deal Between a Food Creator and a Hollywood Studio

Plus, YouTube takes pages out of Instagram’s playbook, OpenAI poaches from Patreon and Gap brings boy bands back to malls.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
The Numbers Behind Expedia’s IShowSpeed Partnership

Sep 22, 2026

•

6 min read

The Numbers Behind Expedia’s IShowSpeed Partnership

Plus, Nick DiGiovanni rethinks his Netflix deal, Alex Cooper hires a comms leader and California cracks down on influencer's paid political posts.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
From Caviar to Cardi B: How Yahoo is Revamping Its Brand

Sep 17, 2026

•

8 min read

From Caviar to Cardi B: How Yahoo is Revamping Its Brand

Plus, farewell to VidCon, Zoom fights Zoom fatigue and NPR wants to work with more independent podcasters.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
What Everyone’s Talking About in New York

Sep 15, 2026

•

6 min read

What Everyone’s Talking About in New York

Steven Bartlett takes on the ‘fragmentation vultures’ with $400 million venture, while the IAB CreatorFronts tackle measurement as creator content moves onto TVs.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Can Twitch Be More Than Just Gaming?

Sep 10, 2026

•

8 min read

Can Twitch Be More Than Just Gaming?

An interview with Twitch’s new CMO. Plus, the NFL deepens its creator push, YouTube’s new 'co-views' and Snapchat takes aim at Partiful.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
The Creator Economy’s Executive Exodus

Sep 8, 2026

•

6 min read

The Creator Economy’s Executive Exodus

CEOs and chief growth officers were among the most common exits. Plus, Wimbledon takes a strict stance against influencers and we review Netflix's 'Earle Meets World.'

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Can MrBeast Fix AI’s Image Problem?

Sep 3, 2026

•

8 min read

Can MrBeast Fix AI’s Image Problem?

The mega YouTuber's deal with Google's Gemini makes sense. Plus, why monoculture isn't dead and what Sephora is doing on TikTok Shop.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Exclusive: A NASDAQ for Creators?

Sep 1, 2026

•

7 min read

Exclusive: A NASDAQ for Creators?

Plus, Instagram's crackdown on AI influencers, Hank Green's new STEAM app and OnlyFans' $30 billion creator payday.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Back-to-School Shopping Gets a Makeover

Aug 27, 2026

•

7 min read

Back-to-School Shopping Gets a Makeover

School supplies aren't just binders and backpacks anymore. Plus, why Meta's $18 billion settlement isn't as bad as it seems, but Good Good's bad ad could be worse.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
From Fired to Hired for Posting TikToks

Aug 25, 2026

•

5 min read

From Fired to Hired for Posting TikToks

Brands are now rewarding employee content creation. Plus, 35% of new websites could be written by AI and Disney strikes a deal with YouTuber Dhar Mann.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
The Creator Exit Plan

Aug 20, 2026

•

6 min read

The Creator Exit Plan

What buyers need to know about creator businesses. Plus, YouTube responds to Netflix and Kim Kardashian is producing a new reality show about baseball moms.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Alex Cooper Has a New Business Rivaling Her Podcast

Aug 18, 2026

•

6 min read

Alex Cooper Has a New Business Rivaling Her Podcast

Unwell's creative agency is doing...very well. Plus, YouTube changes how it measures views and a streamer prepares to sue a CNN commentator.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
The Exclusivity Dilemma

Aug 13, 2026

•

7 min read

The Exclusivity Dilemma

Creators increasingly want to be everywhere. Plus, Alex Cooper's $500 million valuation and Spotify's unlikely tech ally.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
The Fall of the Full-Time Content Creator

Aug 11, 2026

•

8 min read

The Fall of the Full-Time Content Creator

Gen Z is over being an influencer. Plus, YouTube makes it harder for creators to get paid and why TikTok could lose $1 billion.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Betches Grows Up With Its Audience

Aug 6, 2026

•

6 min read

Betches Grows Up With Its Audience

Plus, Disney partners with TikTok and YouTube gets another TV talking point.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1

© 2026 Scalable.
beehiivPowered by beehiiv