Kaya Yurieff

Creator Content Was the Most Boring Part of the World Cup

Jul 21, 2026

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6 min read

Creator Content Was the Most Boring Part of the World Cup

There was plenty to love on social media about the World Cup. It just wasn’t from creators in the stands.

Kaya Yurieff, +1

Exclusive: What YouTubers Are Worth to the US Economy

Jul 16, 2026

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7 min read

Exclusive: What YouTubers Are Worth to the US Economy

YouTube says its 'creative ecosystem' added over $60 billion to US GDP last year. Plus, Netflix’s new creator deals look different and Disney is hosting a creator event in LA.

Jasmine Enberg, +1

Jul 14, 2026

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6 min read

Bye-Bye Brand Safety

Why brand safety is less of a concern now and what's replaced it. Plus, the EU wants to ban social media for kids and "Shark Tank" looks to creators to boost ratings.

Jasmine Enberg, +1

Don Lemon is Doing Just Fine Without CNN

Jul 9, 2026

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6 min read

Don Lemon is Doing Just Fine Without CNN

The former cable news anchor on facts, fear and the future of media. Plus, Meta's no good, very bad week and creators get snubbed by the Emmys.

Jasmine Enberg, +1

Jul 7, 2026

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7 min read

You Asked, We Answered

We answer your burning questions about the creator economy. Plus, Erling Haaland makes Snapchat go viral and Reddit cracks down on AI slop.

Kaya Yurieff, +1

Netflix CMO on Podcasting, YouTube & Creator Deals

Jul 2, 2026

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6 min read

Netflix CMO on Podcasting, YouTube & Creator Deals

Plus, the smart glasses war heats up, Meta appoints its first chief data officer and Lowe's launches a new creator program.

Jasmine Enberg, +1

Jun 30, 2026

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7 min read

Our Takeaways from Cannes Lions

We share our winners and losers from the festival. Plus, VidCon will move to July and Comcast will spin off its entertainment business.

Kaya Yurieff, +1

Jun 25, 2026

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3 min read

Making Paper Towels Go Viral

There are more than 400 brands at Cannes Lions this year. Many more legacy brands are ramping up their influencer marketing strategies.

Kaya Yurieff, +1

Jun 23, 2026

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3 min read

The Key Trend Everyone’s Missing in Brand Partnerships

Our first dispatch from Cannes Lions. Plus, Instagram's long-form push and MrBeast's new creator platform.

Jasmine Enberg, +1

Meta CMO Alex Schultz on Creators, AI and Smart Glasses

Jun 18, 2026

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7 min read

Meta CMO Alex Schultz on Creators, AI and Smart Glasses

Plus, Fox expands its roster of creators and where to find Scalable at Cannes Lions.

Jasmine Enberg, +1

Could Visa Troubles Sideline World Cup Influencers?

Jun 16, 2026

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6 min read

Could Visa Troubles Sideline World Cup Influencers?

Plus, the UK is the latest country to ban social media for teens and MrBeast now has a staggering 500 million YouTube subscribers.

Kaya Yurieff, +1

Jun 11, 2026

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6 min read

Every VC Wants Its Own Media Machine

Plus, Instagram tries to give users back some control and CAA and TPG partner on a new $250 million joint venture to back creator economy companies.

Kaya Yurieff, +1

Consulting Firms Deepen Push Into the Creator Economy

Jun 9, 2026

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5 min read

Consulting Firms Deepen Push Into the Creator Economy

Plus, Instagram lets you reorder your grid, OpenAI files for an IPO and creators descend on the Monaco Grand Prix.

Kaya Yurieff, +1

Jun 4, 2026

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7 min read

The Creator Economy’s Reach Recession

It's harder than ever for creators to get discovered—or reach their fans.

Kaya Yurieff, +1

The Catch in Creators’ Box Office Success

Jun 2, 2026

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6 min read

The Catch in Creators’ Box Office Success

They’re all horror movies. Plus, Meta poaches Snap’s top creator exec and an influencer helps ‘the least known’ World Cup player explode on social media.

Jasmine Enberg, +1