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Jasmine Enberg
Jasmine Enberg
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From Caviar to Cardi B: How Yahoo is Revamping Its Brand

Sep 17, 2026

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8 min read

From Caviar to Cardi B: How Yahoo is Revamping Its Brand

Plus, farewell to VidCon, Zoom fights Zoom fatigue and NPR wants to work with more independent podcasters.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
What Everyone’s Talking About in New York

Sep 15, 2026

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6 min read

What Everyone’s Talking About in New York

Steven Bartlett takes on the ‘fragmentation vultures’ with $400 million venture, while the IAB CreatorFronts tackle measurement as creator content moves onto TVs.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Can Twitch Be More Than Just Gaming?

Sep 10, 2026

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8 min read

Can Twitch Be More Than Just Gaming?

An interview with Twitch’s new CMO. Plus, the NFL deepens its creator push, YouTube’s new 'co-views' and Snapchat takes aim at Partiful.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
The Creator Economy’s Executive Exodus

Sep 8, 2026

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6 min read

The Creator Economy’s Executive Exodus

CEOs and chief growth officers were among the most common exits. Plus, Wimbledon takes a strict stance against influencers and we review Netflix's 'Earle Meets World.'

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Can MrBeast Fix AI’s Image Problem?

Sep 3, 2026

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8 min read

Can MrBeast Fix AI’s Image Problem?

The mega YouTuber's deal with Google's Gemini makes sense. Plus, why monoculture isn't dead and what Sephora is doing on TikTok Shop.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Exclusive: A NASDAQ for Creators?

Sep 1, 2026

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7 min read

Exclusive: A NASDAQ for Creators?

Plus, Instagram's crackdown on AI influencers, Hank Green's new STEAM app and OnlyFans' $30 billion creator payday.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Back-to-School Shopping Gets a Makeover

Aug 27, 2026

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7 min read

Back-to-School Shopping Gets a Makeover

School supplies aren't just binders and backpacks anymore. Plus, why Meta's $18 billion settlement isn't as bad as it seems, but Good Good's bad ad could be worse.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
From Fired to Hired for Posting TikToks

Aug 25, 2026

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5 min read

From Fired to Hired for Posting TikToks

Brands are now rewarding employee content creation. Plus, 35% of new websites could be written by AI and Disney strikes a deal with YouTuber Dhar Mann.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
The Creator Exit Plan

Aug 20, 2026

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6 min read

The Creator Exit Plan

What buyers need to know about creator businesses. Plus, YouTube responds to Netflix and Kim Kardashian is producing a new reality show about baseball moms.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Alex Cooper Has a New Business Rivaling Her Podcast

Aug 18, 2026

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6 min read

Alex Cooper Has a New Business Rivaling Her Podcast

Unwell's creative agency is doing...very well. Plus, YouTube changes how it measures views and a streamer prepares to sue a CNN commentator.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
The Exclusivity Dilemma

Aug 13, 2026

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7 min read

The Exclusivity Dilemma

Creators increasingly want to be everywhere. Plus, Alex Cooper's $500 million valuation and Spotify's unlikely tech ally.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
The Fall of the Full-Time Content Creator

Aug 11, 2026

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8 min read

The Fall of the Full-Time Content Creator

Gen Z is over being an influencer. Plus, YouTube makes it harder for creators to get paid and why TikTok could lose $1 billion.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Betches Grows Up With Its Audience

Aug 6, 2026

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6 min read

Betches Grows Up With Its Audience

Plus, Disney partners with TikTok and YouTube gets another TV talking point.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Creators Are Getting Caught in the AI Crosshairs

Aug 4, 2026

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6 min read

Creators Are Getting Caught in the AI Crosshairs

Investor and consumer frustration with AI is extending to social platforms—and creators themselves.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Atlantic CEO on Substack, Creators and Why Social Media 'Might Just Be Destroyed'

Jul 30, 2026

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6 min read

Atlantic CEO on Substack, Creators and Why Social Media 'Might Just Be Destroyed'

Nick Thompson talks future of media. Plus, a 'no influencers' sign sparks debate in Nantucket and BuzzFeed cuts 35% of staff.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
The Microdrama Boom Is Anything But Micro

Jul 28, 2026

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6 min read

The Microdrama Boom Is Anything But Micro

TikTok bets big(ger) on microdramas with LimeShorts. Plus, Facebook users get free verification and ASU students can now major in content creation.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
How to Actually Own Your Audience

Jul 23, 2026

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7 min read

How to Actually Own Your Audience

And whether you should have 100, 10,000 or 100,000 followers. Plus, Gap turns employees into creators and Patreon lays off 20% of staff.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Creator Content Was the Most Boring Part of the World Cup

Jul 21, 2026

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6 min read

Creator Content Was the Most Boring Part of the World Cup

There was plenty to love on social media about the World Cup. It just wasn’t from creators in the stands.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Exclusive: What YouTubers Are Worth to the US Economy

Jul 16, 2026

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7 min read

Exclusive: What YouTubers Are Worth to the US Economy

YouTube says its 'creative ecosystem' added over $60 billion to US GDP last year. Plus, Netflix’s new creator deals look different and Disney is hosting a creator event in LA.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Bye-Bye Brand Safety

Jul 14, 2026

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6 min read

Bye-Bye Brand Safety

Why brand safety is less of a concern now and what's replaced it. Plus, the EU wants to ban social media for kids and "Shark Tank" looks to creators to boost ratings.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Don Lemon is Doing Just Fine Without CNN

Jul 9, 2026

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6 min read

Don Lemon is Doing Just Fine Without CNN

The former cable news anchor on facts, fear and the future of media. Plus, Meta's no good, very bad week and creators get snubbed by the Emmys.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
You Asked, We Answered

Jul 7, 2026

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7 min read

You Asked, We Answered

We answer your burning questions about the creator economy. Plus, Erling Haaland makes Snapchat go viral and Reddit cracks down on AI slop.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Netflix CMO on Podcasting, YouTube & Creator Deals

Jul 2, 2026

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6 min read

Netflix CMO on Podcasting, YouTube & Creator Deals

Plus, the smart glasses war heats up, Meta appoints its first chief data officer and Lowe's launches a new creator program.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Our Takeaways from Cannes Lions

Jun 30, 2026

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7 min read

Our Takeaways from Cannes Lions

We share our winners and losers from the festival. Plus, VidCon will move to July and Comcast will spin off its entertainment business.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Making Paper Towels Go Viral

Jun 25, 2026

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3 min read

Making Paper Towels Go Viral

There are more than 400 brands at Cannes Lions this year. Many more legacy brands are ramping up their influencer marketing strategies.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
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