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Oliver Buchannon
Jasmine Enberg
The Exclusivity Dilemma

Aug 13, 2026

•

7 min read

The Exclusivity Dilemma

Creators increasingly want to be everywhere. Plus, Alex Cooper's $500 million valuation and Spotify's unlikely tech ally.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
The Fall of the Full-Time Content Creator

Aug 11, 2026

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8 min read

The Fall of the Full-Time Content Creator

Gen Z is over being an influencer. Plus, YouTube makes it harder for creators to get paid and why TikTok could lose $1 billion.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Betches Grows Up With Its Audience

Aug 6, 2026

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6 min read

Betches Grows Up With Its Audience

Plus, Disney partners with TikTok and YouTube gets another TV talking point.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Creators Are Getting Caught in the AI Crosshairs

Aug 4, 2026

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6 min read

Creators Are Getting Caught in the AI Crosshairs

Investor and consumer frustration with AI is extending to social platforms—and creators themselves.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Atlantic CEO on Substack, Creators and Why Social Media 'Might Just Be Destroyed'

Jul 30, 2026

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6 min read

Atlantic CEO on Substack, Creators and Why Social Media 'Might Just Be Destroyed'

Nick Thompson talks future of media. Plus, a 'no influencers' sign sparks debate in Nantucket and BuzzFeed cuts 35% of staff.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
The Microdrama Boom Is Anything But Micro

Jul 28, 2026

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6 min read

The Microdrama Boom Is Anything But Micro

TikTok bets big(ger) on microdramas with LimeShorts. Plus, Facebook users get free verification and ASU students can now major in content creation.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
How to Actually Own Your Audience

Jul 23, 2026

•

7 min read

How to Actually Own Your Audience

And whether you should have 100, 10,000 or 100,000 followers. Plus, Gap turns employees into creators and Patreon lays off 20% of staff.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Creator Content Was the Most Boring Part of the World Cup

Jul 21, 2026

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6 min read

Creator Content Was the Most Boring Part of the World Cup

There was plenty to love on social media about the World Cup. It just wasn’t from creators in the stands.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Exclusive: What YouTubers Are Worth to the US Economy

Jul 16, 2026

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7 min read

Exclusive: What YouTubers Are Worth to the US Economy

YouTube says its 'creative ecosystem' added over $60 billion to US GDP last year. Plus, Netflix’s new creator deals look different and Disney is hosting a creator event in LA.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Bye-Bye Brand Safety

Jul 14, 2026

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6 min read

Bye-Bye Brand Safety

Why brand safety is less of a concern now and what's replaced it. Plus, the EU wants to ban social media for kids and "Shark Tank" looks to creators to boost ratings.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Don Lemon is Doing Just Fine Without CNN

Jul 9, 2026

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6 min read

Don Lemon is Doing Just Fine Without CNN

The former cable news anchor on facts, fear and the future of media. Plus, Meta's no good, very bad week and creators get snubbed by the Emmys.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
You Asked, We Answered

Jul 7, 2026

•

7 min read

You Asked, We Answered

We answer your burning questions about the creator economy. Plus, Erling Haaland makes Snapchat go viral and Reddit cracks down on AI slop.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Netflix CMO on Podcasting, YouTube & Creator Deals

Jul 2, 2026

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6 min read

Netflix CMO on Podcasting, YouTube & Creator Deals

Plus, the smart glasses war heats up, Meta appoints its first chief data officer and Lowe's launches a new creator program.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Our Takeaways from Cannes Lions

Jun 30, 2026

•

7 min read

Our Takeaways from Cannes Lions

We share our winners and losers from the festival. Plus, VidCon will move to July and Comcast will spin off its entertainment business.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Making Paper Towels Go Viral

Jun 25, 2026

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3 min read

Making Paper Towels Go Viral

There are more than 400 brands at Cannes Lions this year. Many more legacy brands are ramping up their influencer marketing strategies.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
The Key Trend Everyone’s Missing in Brand Partnerships

Jun 23, 2026

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3 min read

The Key Trend Everyone’s Missing in Brand Partnerships

Our first dispatch from Cannes Lions. Plus, Instagram's long-form push and MrBeast's new creator platform.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Meta CMO Alex Schultz on Creators, AI and Smart Glasses

Jun 18, 2026

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7 min read

Meta CMO Alex Schultz on Creators, AI and Smart Glasses

Plus, Fox expands its roster of creators and where to find Scalable at Cannes Lions.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Could Visa Troubles Sideline World Cup Influencers?

Jun 16, 2026

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6 min read

Could Visa Troubles Sideline World Cup Influencers?

Plus, the UK is the latest country to ban social media for teens and MrBeast now has a staggering 500 million YouTube subscribers.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Every VC Wants Its Own Media Machine

Jun 11, 2026

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6 min read

Every VC Wants Its Own Media Machine

Plus, Instagram tries to give users back some control and CAA and TPG partner on a new $250 million joint venture to back creator economy companies.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Consulting Firms Deepen Push Into the Creator Economy

Jun 9, 2026

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5 min read

Consulting Firms Deepen Push Into the Creator Economy

Plus, Instagram lets you reorder your grid, OpenAI files for an IPO and creators descend on the Monaco Grand Prix.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
The Creator Economy’s Reach Recession

Jun 4, 2026

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7 min read

The Creator Economy’s Reach Recession

It's harder than ever for creators to get discovered—or reach their fans.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
The Catch in Creators’ Box Office Success

Jun 2, 2026

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6 min read

The Catch in Creators’ Box Office Success

They’re all horror movies. Plus, Meta poaches Snap’s top creator exec and an influencer helps ‘the least known’ World Cup player explode on social media.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
B2B Influencer Marketing Doesn’t Have to be Boring

May 28, 2026

•

7 min read

B2B Influencer Marketing Doesn’t Have to be Boring

Corporate Natalie explains. Plus, Spotify and Netflix team up against YouTube and Meta launches subscriptions.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Piers Morgan Wants to Build a $1 Billion Media Company

May 26, 2026

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5 min read

Piers Morgan Wants to Build a $1 Billion Media Company

But don’t call him a podcaster. Plus, Meta takes on Reddit and NYC mayor Zohran Mamdani launches a chat show on Twitch.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Social Media is No Joke for Comedians

May 21, 2026

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5 min read

Social Media is No Joke for Comedians

Plus, LinkedIn cracks down on AI slop and Kristen Stewart wants to make a movie for YouTube.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
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