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Oliver Buchannon
Jasmine Enberg
Could Visa Troubles Sideline World Cup Influencers?

Jun 16, 2026

•

6 min read

Could Visa Troubles Sideline World Cup Influencers?

Plus, the UK is the latest country to ban social media for teens and MrBeast now has a staggering 500 million YouTube subscribers.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Every VC Wants Its Own Media Machine

Jun 11, 2026

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6 min read

Every VC Wants Its Own Media Machine

Plus, Instagram tries to give users back some control and CAA and TPG partner on a new $250 million joint venture to back creator economy companies.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Consulting Firms Deepen Push Into the Creator Economy

Jun 9, 2026

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5 min read

Consulting Firms Deepen Push Into the Creator Economy

Plus, Instagram lets you reorder your grid, OpenAI files for an IPO and creators descend on the Monaco Grand Prix.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
The Creator Economy’s Reach Recession

Jun 4, 2026

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7 min read

The Creator Economy’s Reach Recession

It's harder than ever for creators to get discovered—or reach their fans.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
The Catch in Creators’ Box Office Success

Jun 2, 2026

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6 min read

The Catch in Creators’ Box Office Success

They’re all horror movies. Plus, Meta poaches Snap’s top creator exec and an influencer helps ‘the least known’ World Cup player explode on social media.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
B2B Influencer Marketing Doesn’t Have to be Boring

May 28, 2026

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7 min read

B2B Influencer Marketing Doesn’t Have to be Boring

Corporate Natalie explains. Plus, Spotify and Netflix team up against YouTube and Meta launches subscriptions.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Piers Morgan Wants to Build a $1 Billion Media Company

May 26, 2026

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5 min read

Piers Morgan Wants to Build a $1 Billion Media Company

But don’t call him a podcaster. Plus, Meta takes on Reddit and NYC mayor Zohran Mamdani launches a chat show on Twitch.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Social Media is No Joke for Comedians

May 21, 2026

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5 min read

Social Media is No Joke for Comedians

Plus, LinkedIn cracks down on AI slop and Kristen Stewart wants to make a movie for YouTube.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Our Dispatch from Cannes Film Festival

May 19, 2026

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6 min read

Our Dispatch from Cannes Film Festival

Plus, X wants to matchmake creators and brands, TikTok announces FIFA correspondents and Amazon's Alexa is generating AI news podcasts.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
How Visa’s CMO Evaluates Risk in the Creator Economy

May 14, 2026

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6 min read

How Visa’s CMO Evaluates Risk in the Creator Economy

Frank Cooper on why brands should treat creators like businesses. Plus, YouTube unveils exclusive creator shows and BuzzFeed sells.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
The TikTokification of Streaming

May 12, 2026

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6 min read

The TikTokification of Streaming

What earnings tell us about streamers' short-form video ambitions. Plus, Smosh hires a chief content officer and Target partners with LTK.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Twitch CEO on Livestreaming’s Hot Moment, Paid Clipping and Netflix’s Podcast Push

May 12, 2026

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11 min read

Twitch CEO on Livestreaming’s Hot Moment, Paid Clipping and Netflix’s Podcast Push

Dan Clancy talks TikTok, why livestreaming is having a moment and the downsides of exclusive creator deals.

Kaya Yurieff
Jasmine Enberg
Amanda Perelli
Kaya Yurieff, +2
 Inside OpenAI’s Creator Strategy Post Sora

May 12, 2026

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10 min read

Inside OpenAI’s Creator Strategy Post Sora

OpenAI’s David Duxin talks creator plans, monetization and whether the company will strike more deals like TBPN.

Kaya Yurieff
Jasmine Enberg
Amanda Perelli
Kaya Yurieff, +2
Instagram’s Slow Return to Long-Form Content

May 12, 2026

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11 min read

Instagram’s Slow Return to Long-Form Content

Instagram’s VP of Product on its new smart TV app, long-form content andhow to break through as a creator.

Kaya Yurieff
Jasmine Enberg
Amanda Perelli
Kaya Yurieff, +2
TikTok Isn’t Taking on TV—At Least Not In the Way You Think

May 12, 2026

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7 min read

TikTok Isn’t Taking on TV—At Least Not In the Way You Think

TikTok’s Marisa Hammonds on what premium content on TikTok actually means, micodrama plans and why a TV app isn’t on the horizon.

Kaya Yurieff
Jasmine Enberg
Amanda Perelli
Kaya Yurieff, +2
Where the Money Is Actually Flowing in the Creator Economy

May 7, 2026

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6 min read

Where the Money Is Actually Flowing in the Creator Economy

What you missed at the inaugural Scalable Summit in Los Angeles. Plus, the numbers behind NBC's Olympics creator strategy and "Queer Eye" star Tan France is a YouTuber now.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
To Clip or Not to Clip

May 5, 2026

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6 min read

To Clip or Not to Clip

Paying clippers is the 2026 equivalent to buying social media followers. Plus, our Scalable Summit is happening tomorrow in LA!

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
How Creator Media Businesses Stack Up

Apr 30, 2026

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7 min read

How Creator Media Businesses Stack Up

Plus, Meta’s $10 billion creator payday, Vine is back (kind of) and fans can vote on where iShowSpeed travels to next.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
YouTubers Are Coming to A Movie Theater Near You

Apr 28, 2026

•

7 min read

YouTubers Are Coming to A Movie Theater Near You

Plus, new media descends on WHCD weekend, Oprah’s third act with Amazon and Spotify gets into fitness.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
This Creator is Touring 130 Countries in 2 Years

Apr 23, 2026

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5 min read

This Creator is Touring 130 Countries in 2 Years

Why more creators are hitting the road. Plus, Meta to track employee keystrokes for AI training and a new ‘Mormon Wives’ spinoff in Orange County.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
How Creators Plan to 'Fix' Influencer Marketing

Apr 21, 2026

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7 min read

How Creators Plan to 'Fix' Influencer Marketing

Plus, all is not well at Unwell, streamers still want podcasts and OpenAI launches a new image generation model.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Livestreaming is Back. But Can It Last?

Apr 16, 2026

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8 min read

Livestreaming is Back. But Can It Last?

Going live helps creators stand out, but it can come at a cost. Plus, MrBeast searches for a CMO and early podcast winners emerge on Netflix.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
A College Degree for Creators

Apr 14, 2026

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11 min read

A College Degree for Creators

Syracuse University will offer a minor in the creator economy. Plus, Alex Cooper and Alix Earle face off as the two build dueling business empires.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
A YouTube Show that Costs $5,000 per Minute

Apr 9, 2026

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12 min read

A YouTube Show that Costs $5,000 per Minute

Complexly CEO Julie Walsh Smith on going nonprofit and how much it costs to make its popular shows. Plus, Alex Cooper’s confusing reality TV strategy and two independent journalists on YouTube nab Emmy nominations.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Buying vs. Earning Influence

Apr 7, 2026

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10 min read

Buying vs. Earning Influence

OpenAI’s acquisition of TBPN is all about vibes, while TikToker Alix Earle taps both social and traditional media for a sold out launch.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
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