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Dive into OUR PAST REPORTING AND ANALYSIS BELOW
YouTubers Are Coming to A Movie Theater Near You

Apr 28, 2026

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7 min read

YouTubers Are Coming to A Movie Theater Near You

Plus, new media descends on WHCD weekend, Oprah’s third act with Amazon and Spotify gets into fitness.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
This Creator is Touring 130 Countries in 2 Years

Apr 23, 2026

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5 min read

This Creator is Touring 130 Countries in 2 Years

Why more creators are hitting the road. Plus, Meta to track employee keystrokes for AI training and a new ‘Mormon Wives’ spinoff in Orange County.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
How Creators Plan to 'Fix' Influencer Marketing

Apr 21, 2026

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7 min read

How Creators Plan to 'Fix' Influencer Marketing

Plus, all is not well at Unwell, streamers still want podcasts and OpenAI launches a new image generation model.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Livestreaming is Back. But Can It Last?

Apr 16, 2026

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8 min read

Livestreaming is Back. But Can It Last?

Going live helps creators stand out, but it can come at a cost. Plus, MrBeast searches for a CMO and early podcast winners emerge on Netflix.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
A College Degree for Creators

Apr 14, 2026

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11 min read

A College Degree for Creators

Syracuse University will offer a minor in the creator economy. Plus, Alex Cooper and Alix Earle face off as the two build dueling business empires.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
A YouTube Show that Costs $5,000 per Minute

Apr 9, 2026

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12 min read

A YouTube Show that Costs $5,000 per Minute

Complexly CEO Julie Walsh Smith on going nonprofit and how much it costs to make its popular shows. Plus, Alex Cooper’s confusing reality TV strategy and two independent journalists on YouTube nab Emmy nominations.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Buying vs. Earning Influence

Apr 7, 2026

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10 min read

Buying vs. Earning Influence

OpenAI’s acquisition of TBPN is all about vibes, while TikToker Alix Earle taps both social and traditional media for a sold out launch.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Inside the Chicago Bulls' Creator Strategy

Apr 2, 2026

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14 min read

Inside the Chicago Bulls' Creator Strategy

Why YouTube is its own content pillar. Plus, OpenAI acquires TBPN and The Washington Post launches its first creator show.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
Exclusive: Meta Taps Instagram Exec to Lead Edits

Mar 31, 2026

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14 min read

Exclusive: Meta Taps Instagram Exec to Lead Edits

Brett Westervelt is the first head of Edits. Plus, Elizabeth Warren questions MrBeast and creators advise CNN executives.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
A Podcast Reckoning is Here

Mar 26, 2026

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11 min read

A Podcast Reckoning is Here

Plus, affiliate marketing is back and Meta backs off the metaverse.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
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