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Dive into OUR PAST REPORTING AND ANALYSIS BELOW
Where the Money Is Actually Flowing in the Creator Economy

May 7, 2026

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6 min read

Where the Money Is Actually Flowing in the Creator Economy

What you missed at the inaugural Scalable Summit in Los Angeles. Plus, the numbers behind NBC's Olympics creator strategy and "Queer Eye" star Tan France is a YouTuber now.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
To Clip or Not to Clip

May 5, 2026

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6 min read

To Clip or Not to Clip

Paying clippers is the 2026 equivalent to buying social media followers. Plus, our Scalable Summit is happening tomorrow in LA!

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
How Creator Media Businesses Stack Up

Apr 30, 2026

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7 min read

How Creator Media Businesses Stack Up

Plus, Meta’s $10 billion creator payday, Vine is back (kind of) and fans can vote on where iShowSpeed travels to next.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
YouTubers Are Coming to A Movie Theater Near You

Apr 28, 2026

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7 min read

YouTubers Are Coming to A Movie Theater Near You

Plus, new media descends on WHCD weekend, Oprah’s third act with Amazon and Spotify gets into fitness.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
This Creator is Touring 130 Countries in 2 Years

Apr 23, 2026

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5 min read

This Creator is Touring 130 Countries in 2 Years

Why more creators are hitting the road. Plus, Meta to track employee keystrokes for AI training and a new ‘Mormon Wives’ spinoff in Orange County.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
How Creators Plan to 'Fix' Influencer Marketing

Apr 21, 2026

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7 min read

How Creators Plan to 'Fix' Influencer Marketing

Plus, all is not well at Unwell, streamers still want podcasts and OpenAI launches a new image generation model.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Livestreaming is Back. But Can It Last?

Apr 16, 2026

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8 min read

Livestreaming is Back. But Can It Last?

Going live helps creators stand out, but it can come at a cost. Plus, MrBeast searches for a CMO and early podcast winners emerge on Netflix.

Kaya Yurieff
Jasmine Enberg
Kaya Yurieff, +1
A College Degree for Creators

Apr 14, 2026

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11 min read

A College Degree for Creators

Syracuse University will offer a minor in the creator economy. Plus, Alex Cooper and Alix Earle face off as the two build dueling business empires.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
A YouTube Show that Costs $5,000 per Minute

Apr 9, 2026

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12 min read

A YouTube Show that Costs $5,000 per Minute

Complexly CEO Julie Walsh Smith on going nonprofit and how much it costs to make its popular shows. Plus, Alex Cooper’s confusing reality TV strategy and two independent journalists on YouTube nab Emmy nominations.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
Buying vs. Earning Influence

Apr 7, 2026

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10 min read

Buying vs. Earning Influence

OpenAI’s acquisition of TBPN is all about vibes, while TikToker Alix Earle taps both social and traditional media for a sold out launch.

Jasmine Enberg
Kaya Yurieff
Jasmine Enberg, +1
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