# Scalable > Translating the creator economy for the business world. This file provides information about Scalable to help large language models understand and reference this publication's content. ## Posts - [The Exclusivity Dilemma](https://scalablepod.com/p/the-exclusivity-dilemma): Creators increasingly want to be everywhere. Plus, Alex Cooper's $500 million valuation and Spotify's unlikely tech ally. - [The Fall of the Full-Time Content Creator](https://scalablepod.com/p/the-fall-of-the-full-time-content-creator): Gen Z is over being an influencer. Plus, YouTube makes it harder for creators to get paid and why TikTok could lose $1 billion. - [Betches Grows Up With Its Audience](https://scalablepod.com/p/betches-grows-up-with-its-audience): Plus, Disney partners with TikTok and YouTube gets another TV talking point. - [Creators Are Getting Caught in the AI Crosshairs](https://scalablepod.com/p/creators-are-getting-caught-in-the-ai-crosshairs): Investor and consumer frustration with AI is extending to social platforms—and creators themselves. - [Atlantic CEO on Substack, Creators and Why Social Media 'Might Just Be Destroyed'](https://scalablepod.com/p/atlantic-ceo-on-substack-creators-and-why-social-media-might-just-be-destroyed): Nick Thompson talks future of media. Plus, a 'no influencers' sign sparks debate in Nantucket and BuzzFeed cuts 35% of staff. - [The Microdrama Boom Is Anything But Micro](https://scalablepod.com/p/the-microdrama-boom-is-anything-but-micro): TikTok bets big(ger) on microdramas with LimeShorts. Plus, Facebook users get free verification and ASU students can now major in content creation. - [How to Actually Own Your Audience](https://scalablepod.com/p/how-to-actually-own-your-audience): And whether you should have 100, 10,000 or 100,000 followers. Plus, Gap turns employees into creators and Patreon lays off 20% of staff. - [Creator Content Was the Most Boring Part of the World Cup](https://scalablepod.com/p/creator-content-was-the-most-boring-part-of-the-world-cup): There was plenty to love on social media about the World Cup. It just wasn’t from creators in the stands. - [Exclusive: What YouTubers Are Worth to the US Economy](https://scalablepod.com/p/exclusive-what-youtubers-are-worth-to-the-us-economy): YouTube says its 'creative ecosystem' added over $60 billion to US GDP last year. Plus, Netflix’s new creator deals look different and Disney is hosting a creator event in LA. - [Bye-Bye Brand Safety](https://scalablepod.com/p/bye-bye-brand-safety): Why brand safety is less of a concern now and what's replaced it. Plus, the EU wants to ban social media for kids and "Shark Tank" looks to creators to boost ratings. - [Don Lemon is Doing Just Fine Without CNN](https://scalablepod.com/p/don-lemon-is-doing-just-fine-without-cnn): The former cable news anchor on facts, fear and the future of media. Plus, Meta's no good, very bad week and creators get snubbed by the Emmys. - [You Asked, We Answered](https://scalablepod.com/p/you-asked-we-answered): We answer your burning questions about the creator economy. Plus, Erling Haaland makes Snapchat go viral and Reddit cracks down on AI slop. - [Netflix CMO on Podcasting, YouTube & Creator Deals](https://scalablepod.com/p/netflix-cmo-on-podcasting-youtube-creator-deals): Plus, the smart glasses war heats up, Meta appoints its first chief data officer and Lowe's launches a new creator program. - [Our Takeaways from Cannes Lions](https://scalablepod.com/p/our-takeaways-from-cannes-lions): We share our winners and losers from the festival. Plus, VidCon will move to July and Comcast will spin off its entertainment business. - [Making Paper Towels Go Viral](https://scalablepod.com/p/making-paper-towels-go-viral): There are more than 400 brands at Cannes Lions this year. Many more legacy brands are ramping up their influencer marketing strategies. - [The Key Trend Everyone’s Missing in Brand Partnerships](https://scalablepod.com/p/the-key-trend-everyone-s-missing-in-brand-partnerships): Our first dispatch from Cannes Lions. Plus, Instagram's long-form push and MrBeast's new creator platform. - [Meta CMO Alex Schultz on Creators, AI and Smart Glasses](https://scalablepod.com/p/meta-cmo-alex-schultz-on-creators-ai-and-smart-glasses): Plus, Fox expands its roster of creators and where to find Scalable at Cannes Lions. - [Could Visa Troubles Sideline World Cup Influencers?](https://scalablepod.com/p/could-visa-troubles-sideline-world-cup-influencers): Plus, the UK is the latest country to ban social media for teens and MrBeast now has a staggering 500 million YouTube subscribers. - [Every VC Wants Its Own Media Machine](https://scalablepod.com/p/every-vc-wants-its-own-media-machine): Plus, Instagram tries to give users back some control and CAA and TPG partner on a new $250 million joint venture to back creator economy companies. - [Consulting Firms Deepen Push Into the Creator Economy](https://scalablepod.com/p/consulting-firms-deepen-push-into-the-creator-economy): Plus, Instagram lets you reorder your grid, OpenAI files for an IPO and creators descend on the Monaco Grand Prix. - [The Creator Economy’s Reach Recession](https://scalablepod.com/p/the-creator-economy-s-reach-recession): It's harder than ever for creators to get discovered—or reach their fans. - [The Catch in Creators’ Box Office Success](https://scalablepod.com/p/the-catch-in-creators-box-office-success): They’re all horror movies. Plus, Meta poaches Snap’s top creator exec and an influencer helps ‘the least known’ World Cup player explode on social media. - [B2B Influencer Marketing Doesn’t Have to be Boring ](https://scalablepod.com/p/b2b-influencer-marketing-doesn-t-have-to-be-boring): Corporate Natalie explains. Plus, Spotify and Netflix team up against YouTube and Meta launches subscriptions. - [Piers Morgan Wants to Build a $1 Billion Media Company](https://scalablepod.com/p/piers-morgan-wants-to-build-a-1-billion-media-company): But don’t call him a podcaster. Plus, Meta takes on Reddit and NYC mayor Zohran Mamdani launches a chat show on Twitch.